What Do IPA Drinkers, Plant-Based Eaters, and Black Coffee Lovers Have in Common?

What do IPA beer drinkers, plant-forward eaters, and black coffee enthusiasts have in common? They love to tell you about it! Have you ever gone out with friends who rave about the latest craft brewery and ordered a domestic lager instead of an IPA? Boy, do the heads turn. Or maybe you’ve experienced the tension of a meat-centric meal with a plant-based eater. And let’s not forget our black coffee drinkers. How dare you add cream or sugar to your coffee! I’m joking, of course, because the reality is we humans can be a little judgmental sometimes. But that’s okay — we all find joy in different things, and that’s worth celebrating.

At Serenity Roast, we embrace the idea that simple pleasures look different for everyone. That’s why we’ll never tell you how to prepare your coffee. While we’re happy to offer suggestions, we’re not here to judge your preferences. Want three scoops of sugar in your cup? A splash of oat milk? Go for it! We’re here to make sure you start your day with the best coffee possible, no matter how you like it.

Now, while we’re not opinionated about your coffee prep, we are passionate about the beans. Because not all beans are created equal, and that’s something we stand by. Let’s break down what goes into a cup of Serenity Roast coffee:

Quality Beans

We source only the highest-grade Arabica beans, which are more challenging to grow and yield less than other varieties. Every bean we roast scores 80 or higher on a 100-point scale, certifying it as specialty grade. These smaller yields focus on quality over quantity, creating unique, limited offerings.

Sustainable Farming

Our beans come from small to medium-sized farms that prioritize environmental stewardship, organic practices, and fair labor conditions. Many of these farms hand-pick the beans, ensuring only the ripest cherries make the cut.

Fair Trade Relationships

We purchase most of our beans directly from farmers, paying premiums well above commodity market prices. This ensures better wages and working conditions for the hardworking people behind your coffee.

Expert Roasting

Every batch is roasted to order in small quantities, ensuring the freshest and most flavorful cup possible. Our expert roasters fine-tune every batch to highlight the unique characteristics of each bean.

No Artificial Flavors or Additives

None of our roasts contain artificial flavors or additives. Instead, the flavor notes you taste come naturally from the bean’s harvest and our expert roasting process.

So, while we joke about our friends with strong opinions on beer, food preferences, and the way they take their coffee, we’re serious about educating our community on what makes Serenity Roast unique. Because when it comes to coffee, we believe everyone deserves a cup that’s as exceptional as they are.

Cheers,

Michelle